In recent years, managing a hotel, B&B, or vacation rental property has become increasingly complex. Bookings come from multiple online channels, rates need to be updated frequently, and guest expectations evolve rapidly. In this scenario, having reliable hospitality technology tools truly makes the difference.
To address these challenges, Booking.com created the Connectivity Advisory Board 2024–2026, a highly selective group of technology partners who collaborate directly with the company to improve the experience of professionals working in the hospitality industry. Among these selected partners is E4jConnect, recognized as one of the most reliable global providers for channel connectivity and property management integrations.
What is the Connectivity Advisory Board?
Basically, the Connectivity Advisory Board is a group of only 16 trusted connectivity channel manager providers around the world whose feedback Booking.com listens to. These partners offer tools and technology to hotels, B&Bs, vacation rentals, and apartment managers every day. The goal is clear: identify real challenges, recommend improvements, and set priorities for the development of Booking.com’s integrations used by property owners.
In other words, this initiative acts as a bridge between technology developers and the hospitality professionals who use these tools daily to manage availability and sell rooms online.
Why it’s so important for hospitality businesses
Everyone in the accommodation industry knows how frustrating it can be to:
- receive bookings with incorrect rates,
- constantly update room availability manually,
- risk overbooking during peak season.
High-quality channel connectivity helps prevent exactly these issues. The faster and more stable the platform is, the smoother everything runs: less manual work means more reliability, peace of mind, and better guest experience.
A very exclusive selection
What makes this initiative even more remarkable is how few partners worldwide are invited to join the Connectivity Advisory Board. Selection is based on:
- quality of technology;
- reliability;
- innovation;
- the ability to contribute to global connectivity strategy.
For this reason, the presence of E4jConnect represents an important recognition. It confirms that its connectivity solutions are considered solid, modern, efficient, and truly valuable for the hospitality and short-term rental market making E4jConnect one of the best partner of Booking.com.
FAQ - Frequently Asked Question
The Connectivity Advisory Board is a group of few selected technology partners whose opinion Booking.com listens to in order to improve connectivity features, tools, and integrations used by accommodation providers.
Booking.com established the board to gather direct feedback from connectivity experts and develop solutions that simplify daily operations for hotels, B&Bs, and vacation rental owners.
Only a limited number of global connectivity providers are chosen by Booking.com based on technology quality, innovation, reliability, and contribution to platform development.
Being selected by Booking.com—a privilege given to just 16 global providers—establishes E4jConnect as a trusted Booking.com connectivity partner.
This confirms its proven reliability and offers property managers a strong guarantee of high level performance.
E4jConnect has been selected for its proven track record in reliable channel connectivity, modern integrations, and consistent support for hospitality businesses worldwide. This means that E4jConnect is recognized as one of the most reliable channel manager providers partner of Booking.com.
The board helps drive updates that lead to faster synchronization, fewer manual tasks, reduced overbooking, smarter rate management, and improved booking performance. Everything is based on real experiences of property managers and Booking.com partners.
Yes. Providers in the board often gain early access to beta tools, meaning their users can benefit sooner from new Booking.com features and improvements.
Yes. Strengthened connectivity ensures more stable and real-time updates, which reduces pricing mistakes, allocation issues, and booking conflicts.
No. The board also supports vacation rentals, apartments, holiday homes, B&B, camping and other alternative accommodation types, reflecting current market growth.
