Airbnb Review Tags: How to use guest feedback to grow your vacation rental business

Check-in review tags

The check-in process is a key moment in every guest’s experience. Around the world, data shows that offering self check-in options can lead to an average 6% increase in gross booking value.
That’s why it’s important to monitor your review tags and ensure the check-in and check-out experience is as smooth, simple, and stress-free as possible for your guests.

• Had to Wait:

  Avoid delays by offering self check-in options such as a smart lock or lockbox. Send clear, automated messages ahead of time so guests know exactly when and how to check in.

• Hard to Get Inside:

  Make access simple with a keyless entry system. Share visual guidance — like photos or a short video — that shows guests how to enter the property smoothly.

• Hard to Locate:

  Help guests find you easily by sharing precise directions, recognizable landmarks, and, if possible, a map or location images before arrival.

• Trouble with Lock:

  Consider installing smart locks for convenience and security. Include straightforward operating instructions or pictures to guide guests.

• Unclear Instructions:

  Review and simplify your arrival instructions. Use clear wording and visuals to make the process effortless and easy to follow.

• Unresponsive Host:

  Ensure timely communication by being available during key guest moments, especially around check-in. If you can’t respond immediately, provide an alternate contact.

Cleanliness review tags

Cleanliness is one of the main factors that can influence a guest’s overall rating, and one of the most common reasons for receiving less than five stars.
According to global Airbnb data, each 5-star review can lead to an average 3.2% increase in gross booking value and a 4.6% growth in bookings over the following year.

That’s why it’s crucial to keep an eye on your cleanliness review tags and make sure your property consistently meets, or exceeds, guest expectations.

• Dirty bathroom:

  Clean the drains, refill soaps, and check that no hair is left. Use different cloths for each area, and add a nice scent or small touch like bath salts.

• Dirty or Dusty:

  Wipe every surface before each stay. Don’t forget corners, under furniture, and behind big items like the fridge or bed.

• Too much clutter:

  Keep things simple. Remove anything guests don’t need and follow a cleaning checklist to stay organized.

• Hair or pet hair:

  If pets are allowed, clean often and change air filters to catch hair. You can also add pet beds or toys to keep fur in one place.

• Messy kitchen:

  Make sure the kitchen is clean and tidy. Wipe away crumbs and spills from the coffee maker, toaster, and fridge.

• Bad smell:

  Open windows often to air out rooms. An air purifier can help remove strong odors between stays.

• Stains:

  Check for stains after each guest leaves. Clean them right away, and if something can’t be fixed, let the next guests know.

• Trash left behind:

  Empty all bins before new guests arrive. Leave clear instructions for recycling and waste disposal.

Accuracy review tags

Guests form their first impressions and expectations from your listing page. The more accurate and detailed your information is, the less likely guests are to feel confused or disappointed about what they’ll find.
Use the available tools to keep your listing up to date, from refreshing photos and descriptions to double-checking amenities, fees, and house rules. Clear, honest details help set the right expectations and lead to more positive reviews.

• Issue with amenity or service:

  Make sure everything works properly and stays well-maintained. Add clear details about each amenity so guests know exactly what to expect.

• Didn’t match the photos:

  Keep your listing photos up to date. Whenever you make changes to the space, update the pictures so they reflect how your place really looks.

• Unexpected fees:

  Be transparent about all costs. List every fee clearly in your description or settings so guests see the full price before booking.

• Smaller than expected:

  Show the size and layout of your place clearly. Add a floor plan or short photo tour, and mention room dimensions early in the description.

• Inaccurate location:

  Double-check that the map pin and address are correct. If there’s any mismatch, update it or reach out to support. You can also add GPS coordinates for extra accuracy.

• Needs maintenance:

  Plan regular inspections to fix small issues before they become big problems. Be honest in your listing — a realistic description builds trust more than an exaggerated one.

• Unexpected rules:

  List your house rules clearly so guests understand what’s expected. You can mention local customs too, but keep the list short and simple so it doesn’t feel overwhelming.

Communication review tags

Timely and clear communication is one of the cornerstones of a five-star guest experience.
Guests consistently highlight the importance of receiving helpful instructions and quick responses, especially before arrival and during their stay. The key is to provide the right information at the right time, without overwhelming your guests.

According to global Airbnb data, hosts experienced an average 5% reduction in reservations with reported issues within 90 days of adding clear checkout instructions.

• Excessive checkout tasks:

  Guests shouldn’t have to do heavy cleaning when they leave. Review your checkout instructions and make sure tasks are quick and reasonable.

• Inconsiderate:

  Always communicate politely and with respect. Being flexible when possible helps create a better experience for your guests.

• Missing house instructions:

  Provide a clear house manual or guidebook with all important details — like how to use appliances, house rules, and local recommendations.

• Not helpful:

  Be proactive and attentive. Check in with guests during their stay to see if they need anything, especially for longer bookings.

• Slow to respond:

  Try to reply quickly to messages. Using automated replies or scheduled messages can help you respond faster and keep communication smooth.

Location review tags

Your property’s location can be a major factor in a guest’s decision to book. Before confirming a reservation, guests often check how close your place is to key attractions, landmarks, or points of interest they plan to visit.

Writing a detailed and honest description of your location is one of the best ways to set the right expectations and attract more bookings. Let guests know exactly what to expect when they arrive — from nearby amenities to transportation options and the overall atmosphere of the area.

• Noisy:

  If there’s regular noise or nearby construction, let guests know in advance. Mention it in your listing or send a short message before booking to manage expectations.

• Not much to do:

  Create a local guidebook with your favorite places and experiences. Include markets, events, cultural spots, and outdoor options like hiking trails or beaches to help guests make the most of their stay.

• Not private:

  Be clear about the level of privacy guests can expect. Specify whether the stay is in a private room, shared space, or entire home, and mention if anyone else — like a property manager — will be on-site.

• Bland surroundings:

  Add some style and personality to your space with local art, photos, or handmade decorations. A few unique touches can make the property feel warmer and more memorable.

• Inconvenient location:

  Describe your location honestly. Include how far it is from major attractions, restaurants, and public transport — and mention approximate travel times to help guests plan ahead.