Google Free Booking Links: how do they work?
Eligible properties working with a certified Google Hotel partner like e4jConnect will be able to transmit to Google the website rates and inventory.
Your official website rates will appear in the Google's search results as well as on the Google Travel platform among the "All pricing options" section.
It's like keeping Google always up to date with your availability and rates. Any visitors on Google will get a chance to see your website offers.